Disruptive Business Model Innovation and Digital Transformation

Abstract Background Innovating how organisations run their business is a strategic decision to create more value for customers using or consuming the product and/or service provided. In addition incentive of everybody embracing digital transformation, technologies, and innovation, which frame changes operating models today, disruptions, i.e., another that occurs suddenly impacts globally, all force businesses adapt change. Objectives This research aims provide conceptual model can be used evaluate propose feasible options responding disruptions influence businesses’ innovation initiatives while assisting decision-makers in choosing most appropriate option. Methods/Approach Considering internal external factors framework designed assess readiness willingness transform opportunities future success digitally. Results A was developed, tested, demonstrated case study. The study organisation rated positively composition steps perf choose option Conclusions: environment developed this helps management change about real as-is desired to-be state.